Running Out of Money When Building Side Projects Helps You Succeed
microfounder.com
microfounder.com
Maybe people fail at even higher rates when they tunnel onto their currently unsuccessful projects, but the advice appears good because instead of writing a post-mortem that everyone can read the failures are hunting for copper wiring in people's empty vacation houses.
Baye's Theorem: P(successful | desperate) * P(desperate) = P(desperate | successful) * P(successful)
There's a LOT of desperate people on the streets, and not many rich millionaires. 21% of millionaires inherited their money, upper-bounding P(desperate | successful), so P(successful | desperate) seems like a really low number.
Also, this advice would imply you should give away most of your life savings to someone to create a panic'd deadline. Maybe hit up a casino so you have a 50% chance of getting rich gambling, and a 50% chance of losing and getting more motivation for your startup to be successful.
Well, fine, I get that I look at startups who "succeeded" and yes there are many others who didn't succeed. But I still believe there's some truth in this – when your personal runway starts to end, you'll really need to focus on making money or admit that you failed.
And most of all I think it's the mindset: you stop tweaking the css and get real. You start selling, and if it doesn't sell, you try to understand why it doesn't sell, and then you change things, or start a new project.
But we don't need to run out of money to have this mindset. We can, instead, just to decide to have this mindset.
What do you think?
When one comes along and says "Oh, just do X and you'll succeed because that is what I did." - THAT is survivor bias.
When one comes along and discusses what happened to them, how it affected them, motivated them, pressed them to change their behavior and outlook which lead to their hockey-stick sales graph... that isn't unto itself survivorship bias. Catastrophic events absolutely have a way of causing many folks to "buckle down" and "get to brass tacks" instead of fucking around with CSS and starting on that Angular to React to Vue rewrite.
Personally, I'm sort-of in that boat in that I'm solo-founding a document signing software (pursuing a GitLab model, the only real market differentiator to this point). Well, I am doing this as a side-venture. There's no need to make it work, I don't have to hustle, I can say "Ya know what, lemme shave that yak and add in some nice test coverage charts." In doing that, I do what I'm good at and what makes me comfortable - software. I'm an engineer. It also leads to me not doing important things like marketing... actually getting my work out in front of my audience, whatever it is.
Of course, I can "justify" this all to myself because as much as I would love this to take off and grant me my "freedom" (which with my remote, uber flexible, well paying job isn't really all that free anyway) I'm not in dire straits. I have to catch myself and force myself to stay on track.
If someone reads this post and is able to use that to reflect on their own position, that's not only NOT survivorship bias but a really good thing.
1. This was beautifully said: "instead of fucking around with CSS and starting on that Angular to React to Vue rewrite."
2. Yeah, so you're exactly in this place. You have money to live. You work on your product. You (probably?) enjoy it. But will it "succeed" in that it will start making enough money for you to live off it?
Btw here's one more post I wrote that's related: https://raumet.com/marketing
3. If you want to share what your product is, I'd be happy to look at it. Doc signing pursuing a GitLab model sounds interesting... my email is rauno@raumet.com
That 20k turned into a new job, which I would not have been able to get otherwise, that greatly exceeded the money I spent failing.
Sometimes success is not exactly what you could have imagined.
I realized that investing in side projects is a win-win; either the idea takes off or I've gained a lot of operational knowledge at executing on an idea.
There is the emotional toll on being tied to the success of the idea but it's much healthier thinking about the idea as a byproduct of your drive to learn something new.
This is only for projects that I've worked on alone, in isolation though. I haven't worked on a startup where other people's livelihoods are at stake.
Trying to turn a project with 0 revenue into something, while having no fixed income is most likely going to fail, and ruin you in all sorts of ways.
But when you have a family, it's a different game. This is where, I think, calmfund.com etc can be very helpful (although they usually want to see some MRR I think).
But the other startup Bannerbear actually didn't have a decent revenue, making only $234 MRR. The founder contributes the MRR growth to a mindset change:
"I think that mental switch was important. Getting a job was no longer an option, it was Bannerbear or bust."
But I still believe that running out of money is super motivating, although we shouldn't look for it. It's just we need to focus on making money with our side projects. When we're not running out of money, it's easy to focus on everything else, postpone stuff, etc.
For startups - I think everyone should intuit and realize that the chances of success are low. A startup's natural state is death - because a founder has to put in excruciating effort to push it alive across market, product, customers, revenue, etc. Death is the default state for ALL of these areas.
This means a founder might not succeed on tries 1,2,3,4,5....10. Mainly because of the combination of multiple factors to get growth AND the founder and founders teams skills. However, if one's outcome IS to exit successfully - it could take years, decade(s) but still possible.. Each founder has to determine if it is worth it.
If one cannot fathom working 60-80 hrs a week for 7 hrs for little to no pay for the possibility of exit - please don't do anything more than start small side projects.
Personally though, I wouldn't and couldn't take a stance.
https://archive.org/details/TheManualHowToHaveANumber1TheEas...
The dole is the safety net.
[0] https://researchbriefings.files.parliament.uk/documents/SN06...
If you succeed, eventually setting fire to a million pounds in cash helps one go back to that initial state
Why? Let's say I have a full time job that covers all my expenses. I work on my side project after work, some weekends. But will I focus on making money if I don't need it to live? I continue adding some features, tweaking css here and there, postponing marketing etc, because where's the hurry?
But when I see that I have a personal runway of, let's say, 6 months, then I focus on making money almost every day. Because I know that when I have 3 months left, I have to start applying for jobs.
And this is why I call this "a felt urgency of running out of money." It's something that you feel deeply in your experience: I have to make money with my startup, or I have to go to work, and then I don't have that much time to focus on my startup and it fails.
Actually, this is maybe on of the TOP reasons why so many side projects are not going anywhere. You work on something on your evenings/weekends and you don't focus on making money, because you actually don't need the money to live right now (your salary covers your life).
Running of out money is a reason why I think some of these startups (like HostiFi and Bannerbear I mentioned in the blog post) succeed. Yongook's Bannerbear is a great example – he had many projects before that, but he had money to live and he knew that at one point he can get a job when he wants to. But then COVID happened and many companies went on a hiring freeze and the world looked uncertain. He says this himself very nicely: "I think that mental switch was important. Getting a job was no longer an option, it was Bannerbear or bust."
But it's true that when we don't have to put ourselves into this position or wait when that happens to succeed. I think just to realize this is important.