You're conflating two distinct sets of people:
- Most consumers pay a fixed price for electricity set by their utility. Many of these people experience blackouts when there was insufficient supply at that price.
- Some consumers opted into paying a variable price for electricity. As supply decreased, the price they paid massively increased. But in exchange for the high bills, these customers did not experience blackouts, or at least experienced them later than others.
Some in the second group, in retrospect, would have preferred the blackout to the increased price, or perhaps didn't understand the implications of their decision when they originally signed up for a variable and uncapped price. But overall, this situation perfectly illustrates the tradeoffs of controlled vs. uncontrolled prices in the face of supply shortage.