That's certainly one way to look at it. Another way to look at it is that if you do nothing, you information will continue to persist, multiply, and propagate unchecked. Those that take the time (or money) to remove the profiles, have dramatically reduced online footprints, which is why these types of services are becoming more and more popular. Many companies are starting to mandate their employees use services like ours to strengthen their security posture to reduce exposure to phishing, hacking, email spam, etc.