This was initially kinda justifiable; when the first 5K iMac came out there was no commonly available connection that could do 5K (the iMac used a somewhat overclocked DP link internally, I think), so their only option would have been two DP cables (a configuration that then also had very limited support).
That excuse really went away with TB3 and newer iterations of DP, tho, and it's pretty disappointing that they didn't bring it back at that point.