Fun fact - if you have "reduce motion" enabled on macOS the webpage becomes a normal flat scrollable page (what you'd expect).

Hey, it's marginally more usable than unskippable Flash intros, which is what we used to get.

Although, unlike other similarly effect-heavy apple landing pages I've seen in the recent past, this one doesn't appear to offer a decent alternative version when javascript is disabled, which is a disappointment.

I might be ignorant here, but what trend? Scrolljacking was popular for about 5 minutes back around 2010 during the HTML5 craze before people realized how awful a UX it is. The only place I still see it being used regularly is Apple sites. Have you seen this pattern used elsewhere?

I'm sitting here on a 2015 Macbook Pro and the site barely runs :P