"The subjects’ brains responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member."

Well perhaps because, you know, at the other end of the line..

Maybe next he should test whether people feel affection at the sight of a photograph of a loved one. Wait.. this kind of study has been done a bazillion times in every possible variation. The only thing different in this particular study are its exceptionally erroneous conclusions. But the man has a book to sell, A Book With An All Caps Title.

"My best advice? Shut off your iPhone, order some good Champagne and find love and compassion the old-fashioned way."

Technology and old-fashioned romance can actually co-exist, believe it or not. Absolutely wank piece of writing.