This is not PR, it is Media Monitoring. Call yourself that. PR means outreach.

Just got your first email based on Keywords I set, here is some feedback:

Let me set time I get the email. Also let me set how often I get the email: daily, weekly, monthly, hourly, real-time.

Export to Excel so I can sort through the results.

Highlight where my keywords appear, and show those two lines, not the first two lines of the article in which my keywords appear. (Allows me to get to the meat right away)

Include date the article was published. (I know I’ve said this before)

Allow web interface of the email so I can sort it online by publication name, date appeared, publisher influence level etc.

Let me publish a report and/or export to Word based on my settings. Eg. I might want to see reports in this format in MS Word for some or all of the results (allow me to choose which ones):

Publication name (Bold, Font 15, Arial)

Article Title (Italics, Font 15, Arial)

Date Published (Normal, Font 12, Arial)

URL (Normal, Font 12, Arial)

[Bullet] Each sentence where keyword appears.

Now I can start showing this report to my clients, and execs, and man do I start looking like I'm top of my game.

Also, if some pictures/analytics can be generated and exported to docs as well then that'd be great!