I’d agree with you. It is in a similar vector.
The problem with that is that, different to drugs, social media is not regulated (in terms of UX and manipulation of behavior/emotions).
Social media is allowed to make their platform as addictive as they possibly can. You’re not allowed to create and sell a drug that is perfected for addiction.
Social media and video games are sort of a Wild West in terms of regulation, and I think we’ll have to see some in the next years to combat this.