- people lack understanding of fundamentals, thus buying into the hype, and are bad at weighing the trade-offs because they often can't see the downsides, especially regarding complexity
- engineers are curious and want to play with $latest_tech, and then construct a post-hoc justification for it to which they are sometimes unaware themselves
Or put differently, its either incompetence or mismatched incentives (principal-agent problem). There is some justification for playing with new tech as in "it helps motivation and retains talent", but sometimes the resulting complexity is far out of proportion.
That being said, tech ecosystems have different cultures, and I can understand why Rust is the way it is. It attracts idealists that tolerate complexity in the pursuit of the optimal solution. They have already produced more useful software than eg Haskell, and this is ultimately the yardstick of success. Lets see how Zig will do in that regard.