> No, no, no, no, no... you're wrong here. Mrs. Damares Alves, Minister of Woman, Family and Human Rights Cabinet really believes this stuff.

That's what the targets of the rhetoric say every time. You are playing exactly the role they want.

> he says it with conviction

Yes, that's exactly how you do it. It wouldn't work without the conviction. IMHO past a certain threshold, the more conviction, the more likely they are trying to demonstrate conviction that isn't here. the lady doth protest too much, methinks, as Shakespeare wrote about it centuries ago.