Just in general look at those cookie consent dialogs at any site living on advertising or using it and really see the insanity of number of partners... That should show that we might actually need to burn it all down...
So I install uBlock, uMatrix and Pi-hole everywhere. Also help customers do the same with sane defaults so they get rid of most stuff without burning their whole browser.
And as an advertiser we don't have to pay for the people that didn't want to see our ads in the first place, win win loose :-)
https://www.adexchanger.com/investment/google-reveals-youtub...
The ad industry as a whole is absolutely untrustworthy. Even you pay you can't trust not to be tracked.