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It's still very clear what you're getting with each Kindle product.

Kindle DX has a massive screen, Kindle Keyboard has a keyboard, Kindle Touch has a touch screen, Kindle has buttons, Kindle Fire is a tablet.

And then there's the 3G and Wi-Fi splits, but that's also an obvious feature.

…try explaining this to my mother.

* Cheap Kindle (sans touch)

* Kindle (touch)

* Kindle that doesn't need wifi (touch 3G)

* Old Kindle that they need to sell off (w/ keyboard)

* Kindle w/ video + web + games (Fire)