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But the Kindle Fire is supposed to be an appliance. It's supposed to Just Work. Adding a second tablet with a different OS would confuse Amazon's target audience.

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So where are there 5 different Kindle products?

It's still very clear what you're getting with each Kindle product.

Kindle DX has a massive screen, Kindle Keyboard has a keyboard, Kindle Touch has a touch screen, Kindle has buttons, Kindle Fire is a tablet.

And then there's the 3G and Wi-Fi splits, but that's also an obvious feature.

…try explaining this to my mother.

* Cheap Kindle (sans touch)

* Kindle (touch)

* Kindle that doesn't need wifi (touch 3G)

* Old Kindle that they need to sell off (w/ keyboard)

* Kindle w/ video + web + games (Fire)

there are two different kindle products - the e-ink kindle and the kindle fire. the e-ink kindle has a few different revisions with different input and connectivity methods, but in the end it is all the same functionality: the ability to read books, shop in the kindle store, and nothing else.

I got this e-mail from Amazon today: http://cl.ly/1O1F2Y1X3n2A3W260r2s

It looks like there are quite a few Kindles, and Amazon isn't afraid to differentiate.

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