We niched down to helping B2B software teams design better products (UI/UX). [1]
That focus helped us get really good at tackling design problems for these companies super effeciently.
Companies then benefit from just plugging us into their workflow and hit the ground running.
In the end, we as designers get to focus on what we love doing without the hassle of classical agencies (networking, endless prospecting). So less time is wasted doing things we hate.
And companies benefit from a more economic offering.
Why more economic?
Because we structure our business like a SaaS, our marketing is also structured like a SaaS. Clients find us, we don’t chase them.
The reason classic agencies are super expensive is because they spend many unpaid hours looking for projects. Then when they have one, the client gets charged a premium to cover for the previously unpaid hours.
A subscription model and treating the agency like a SaaS is more fair IMHO for both parties.