I'm guessing the first car crashed into the rear of the Model 3, causing the Model 3 to spin out into another lane. Then a second car crashed into the Model 3 (probably side impact?) as it was now very dangerously exposed to oncoming traffic in the other lane. If the driver could have steered the vehicle during the emergency braking to the shoulder of the highway they'd likely still be alive. Unfortunately if the highway was heavily congested and this driver was sandwiched between vehicles on either side, there is probably nothing additional the driver could have done to improve the situation.
From the linked Facebook post there is the following comment:
My husband unfortunately was one of the drivers that struck the Tesla. He said the car in front of him almost hit the car so they swerved barely missing him and then there was the Tesla right there . He absolutely could not of stopped in time. It's a very traumatic situation. My husband is now dealing with survivors guilt and is taking it extremely hard. We are so very sorry this happened....I have no doubt that the gentleman that lost his life was loved by many and God help us all to find some strength to deal with the grief.