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I think the pricing page might be trying to hard. You typically see the endorsements and "also used by..." on the home page or success story type pages. If I rip out everything between the plans and the FAQ the result is much calmer (to me) and I can focus on the difference between the offerings.

Maybe A/B test the page with and without all the ratings/endorsements and see if one leads to better conversion.

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thanks for the tip. AB test on pricing page is very tricky. One challenge which with the A/B test on pricing page is that we need to wait for like weeks to get substantial data in terms of conversions. For example - 40 vs 32 wouldn't be significant enough to conclude. I'd try to learn how can we experiment on the pricing page. I do get your point, this page needs more work in terms of experience.

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