* High-availability HSM KMS: trivial in GCP, super difficult in AWS.
* Object storage (GCS/S3): multi-region is trivial in GCP, somewhat harder in AWS. Archival is so much simpler in GCS than S3 Glacier.
* IAM: makes sense to me in GCP and is consistent across products, AWS policy editor has poor usability and feels inconsistent between products.
* Having per-region pages in the AWS console is a pain, easy to lose stuff. GCP is one global interface.
* Cloud functions/Lambda: CF Just Work with native dependencies. Lambda is painful in that regard.
GCP's auth lib is confusing though, I agree with you there. We stopped using it and all of their client libs a few years ago and wrote our own. However, that they force you to use service accounts is an excellent security decision.