I've shown Chrome to a lot of people, ranging from "fairly technical" to "what's a web browser?" The response is a near unanimous "wow!" I don't think any have gone back to Internet Explorer, although Firefox might have reclaimed a couple.
Literally everything else has been, OK, evolutionary.
What did you show them in Chrome that made them say "Wow!"?
The reason? He uses the dropdown box in the location bar as a kind of bookmarking mechanism. Chrome doesn't have such a location bar. And he's not content with using real bookmarks, it has to be the location bar dropdown and nothing else.