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I'm not a developer, but I am considering selling things through my website and maybe also selling things in person outside any shop. Is there any particular reason I would pay a developer to build this into my site rather than just using Paypal (which I've used for years and had no big complaints with) and/or Square?

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You would use Square for your in-person payments (Square, so far, is for brick-and-mortar stores whereas we are doing online payments). But we definitely are targeting developers more currently, so can see why we may not be as easy of a choice for you. We do offer quite a bit of analytics around what you are making and being paid out, and we also give you a viable way to get set up easily with minimal PCI compliance without having to use a hosted payment solution (so customers checking out wouldn't be sent to another website, which I believe PayPal's hosted solution does), so these features may appeal to you.

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