Really happy to see that Google Analytics has a monetization strategy. Hopefully they will start paying to the needs of their users more (and not let it keep on stagnating).
We are not paying them anything. But, we do want to pay them especially if it means that the product will keep getting better (and that it will not get axed).
I trust people more when I know where they are (or planning to) make money. If I don't see it - they have few reasons to be good.