> I'm working on convincing myself that not all persuasive communication is bad!
No problem convincing my guys of this. We start with public health and
safety campaigns like the famous Stop. Look. Listen. that ran through
the 1970s with Darth Vader actor David Prowse here in the UK.
Prowse, who fell out with George Lucas, once said that Vader was not
his greatest work as a body actor by any means, but the Green Cross
Man, which is estimated to have saved 500,000 children's lives.
When I did influence work it was in a similar vein, directed towards
the kind of things you'd have no moral objection to, like stopping
kids from picking up cluster bombs or preventing rape as a weapon of
war.
There's plenty of for-good psyops work out there.
There's also what I'd call "Counter-Pysops", which is just
Intellectual Self-Defence. This can range from training people to spot
and deflect phishing or blackmail scams, all the way to message
analysis to spot and neutrally evaluate foreign psyops messages.