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I think it has to develop. You can't slap it on like it's a feature, because authenticity is one of the most important components of personality/voice.

I basically try to avoid squashing the personality. Just by not thinking like a PHB, or a corporate manager, I seem to avoid being bland. And I try to have fun as I'm developing something.

Also, its better to be personal than impersonal (contrary to what I was taught about writing essays).

Hey there - just posted an article about how you can add personality to your product. Hope you find it useful! http://www.jasonshen.com/2011/how-to-give-your-product-perso...

Was it something I wrote, I presume? I'd love to know what and how to improve it. I'm working on an e-book about Making Something People Love based on a class I've been teaching that hits a lot of what was in this post.