I don't know psyops well, but I do know just a little about small unit tactics, and I've noticed that certain groups seem to use, at a level sophisticated enough to clearly indicate they know what they are doing, the public information equivalent of the small unit tactics - complementary effects, reinforcing effects, fixing the enemy, the focus on offense and movement, etc.

Is that a fair description of psyops - the information equivalent of more 'physical' tactics? How do they differ? Also, do you notice groups - political groups, companies, governments, etc. - using psyops outside military contexts?