The same applies to music. Spotify is missing that certain ingredient that local radios (before they were sold and cannibalized by Clear Channel/iHeartMedia) and early 1980s MTV really nailed. We want a knowledgeable human to guide us through the landscape of books, music, film, and everything else.
> Not "highest rated" or "most popular" - but books I wouldn't get otherwise exposed to that an employee has selected carry, and display.
In the past few years Netflix introduced their "Top 10" feature which is prominent near the top of their app. This was the reason I unsubscribed from Netflix. I had been a member since 2004. The "Top 10" feature reminded me on a daily basis that I have no interest in the content Netflix has. Previously I had assumed (because of their rather horrible discovery mechanisms) that Netflix had a much deeper catalog and I could find something to watch if I keep searching. The top 10 list made me finally realize their offerings simply were bad. The value of the service wasn't there.