The context is NameCheap's CEO gave Russians and Belarusians "one week to get off my platform, no refunds" a few days ago. This was of course a very crass and inappropriate emotionally-charged response to Putin's little war, and many customers are interested in finding a more responsible & reliable service provider that won't endanger them so needlessly.
I hope NameCheap grows from this experience. Communication is difficult at all levels, and it's become easier than ever for our emotions to govern how we act as individuals, companies, and governments. Slow down, communicate, and listen.