Another example is this video of Putin's "heated exchange" with his chief spy [1]. The point of releasing that clip is to demonstrate that "The weak, meek, and confused oppose the ongoing liberation on independent nations". Viewers would not see themselves reflected in the speaker, and that distances them from his ideas. Yet there is a strong protagonist in that clip.
[1] https://www.theguardian.com/world/video/2022/feb/22/speak-pl...
Which reminds me of an old joke:
The judge opened the courtroom proceedings: "Mr. Mouse, as I understand it, you're petitioning the court for a divorce from your wife because she is insane. Is that correct?
Mickey sighed: "No, your Honor, what I'm saying is that she's f*in' Goofy!"
Putin knows very well what's happening, he has been planning this war for a very long time. He made sure the EU received less gas than agreed last summer, so their reserves are insufficient. Leaked plans show he is aiming to attack Moldova next.
Totally ignoring (or not even receiving) the intelligence reports about the buildup that happened since then.
In any case, it's a surprising display of incompetence on so many levels. Possibly enough that in the end Putin's regime will fall without making Ukraine or the world a wasteland.