This was the most helpful article I found on HN this week. Not joking either, I'm mucking about with product design for which this was spot on. And it was performed (I find no better word) with personality.
I liked "EVERYONE CARE AND TALK ABOUT PRODUCT YOU WIN". Kind of reminds me of when ma kid brother had literally droped out of school and we as a family seemed to care and talk about him now he just graduated from Uni. He won and we won.
I agree, probably the best thing this month. I've printed it out and hung it on my wall.