The Tencent and Apple of the world are...Tencent and Apple.
If Amazon say decided to throw billions at developing a Graviton 4 using RISC-V...they really couldn't leverage much of their previous Graviton development work. They also wouldn't have a deep bench of low level RISC-V wunderkind to bring on board to leverage the new platform. It's a chicken and egg problem.
Why would Amazon then want to pay to bootstrap a whole RISC-V market? That's a lot of CapEx without a clear potential for returns. You'll note they did develop Graviton using the ARM ISA so they didn't have to create from whole cloth a "Graviton" market.
Amazon made the same decision as PC makers in the 80s. They consolidated around the IBM clone architecture to take advantage of the rest of the market, especially Microsoft and IBM, supporting the IBM clone market. Commodore, Atari, and Apple all had to fight uphill against IBM clone market.
I haven't seen any technical advantage of RISC-V over ARM that would suggest it's worth pouring billions of development dollars into. It might make sense for Western Digital for drive controllers but not phone, tablet, PC, or server makers.