While you may find it challenging to read straight through, it works well, too, as something to pick up every so often or to read alongside other reading material. Even for those of you without a peaking interest in business, the advice presented in the book is undeniable logic that will definitely appeal to programmers and entrepreneurs alike.
http://www.amazon.com/Thinking-Strategically-Competitive-Bus...
Economics of network industries (Shy)
Extraordinary Popular Delusions and the Madness of Crowds (Mackay)
The information Rules book belongs on your bookshelf if you want to understand how information goods are priced and how competition works in information driven industries. (Varian is now google's chief economist.)
The second one goes deep on the math of price-setting and standards wars.
And Mackay's work is a classic study of financial bubbles and panics.
http://www.amazon.com/Seven-Day-Weekend-Changing-Work-Works/...
-Art of the Start by Guy Kawasaki -Blue Ocean Strategy -High Tech Startup by John Nesheim -The Power of Unfair Advantage by John Nesheim -Crossing the Chasm
These are all helpful for startups.
-How to win friends and influence people [this title pains me]
-Tipping point
-Design of every day things [not business..but product]
- Innovators Dilemma
- Finding Fertile Ground
- Myths of Entrepreneurship
- Blue Ocean Strategy
- Made to Stick
Softwar - A bio on Larry Ellison, one where he writes footnotes responding to the biographer's text
Made in japan - Akio Morita and sony - written by Akio Morita - founder describes early days of the company