Agree. The climate-friendly path must become the path of least resistance if we want to have any hope of staying within the 1.5C threshold.
Three step process to get there:
1. Identify the optimal "climate path" for every need- transportation, consumer goods, etc...
2. Disincentivize all other paths via penalties (taxes & regulations)
3. Incentivize the climate path via subsidies
It will take large scale government action first. Technological solutions will come as a result of the new financial rules of the game.