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Creation is different from consumption.

Most content on social media platforms are disproportionately created by power users.

Jack Dorsey was a very prolific user. Zuckerberg is every day on Facebook. Tim Cook uses and iPhone, iPad, Apple Watch, Mac all day. and so on.

You have data showing that Jack Dorsey isn't using Twitter to "prolifically" consume the same way Zuckerberg or Tim Cook are consuming?