You're missing the point. It's supposed to inconvenience the Russian people.

You can't have it both -- benefit from western companies and technology, but keep a leader in power that is completely indifferent to any human life and suffering other than (arguably) the one of the Russian people.

We like to think that we're all just citizens under the rule of the few, but we're all complicit in who governs us, whether we like to admit to it or not.

In the west we're all very aware that any kind of regime change in Russia will involve bloodshed amongst innocent Russian people, but that is already happening right now -- except you've exported the genocide to your neighbors, Belarus and Ukraine, and that is unacceptable.