Is it legit? I heard it had been heavily pushed by Russian media…
I cannot answer the first one, but the second question seem to be legit: the store page returns a not found https://play.google.com/store/apps/details?id=org.briarproje...
[0]: https://github.com/briar/briar (mirror)
However, I do see they have a section in their README regarding reproducible builds for verifying APKs against their source code.
So much so, in fact, that I've actually seen the contra-conspiracy asserted: Russia made Assange/Wikileaks push this app precisely to drive Ukranians users away from it and into the arms of something else to which they presumably have more visibility.
And the app is open-source, you can even compile it yourself.