Windows 10 Wallpaper was not CGI

gmunk.com

7 points·indus··4 comments

> When I first looked at the Windows logo, I saw more than four tiled squares. I saw the space behind it, and the energy that shines through and gives it a sense of propulsion [.. ] we’re not just telling the story of Windows: we’re telling the story of everything behind and traveling through it, of the advances and techniques that keep the brand moving forward into the future.

Q: The people who write this way, do they actually believe what they're saying, or are they simply required to write that way due to where and for whom they work?

Really gives me "Redesign your logo" Pepsi vibes.

I suppose if you're paying six or seven figures for design work you expect more of an answer than "yeah I thought it looked cool". As well as trying to tie it into whatever fluffy corporate image to please the higher ups with a "detailed" workup on why it's worth it.

I think the writers believe what they're saying. They're just unable to express themselves concisely or think clearly (or both).

It's a lot of words to say something really simple: "minimalist stylized logo with lines and light effects suggesting motion."

I also agree with your implication that whoever wrote this piece of self promotion takes themselves way too seriously. I'd never hire anyone who wastes so much time and so many words on such a simple concept.

> I'd never hire anyone who wastes so much time and so many words on such a simple concept

"Propelled windows"? It could be A Thing[tm]. Perhaps.

On the other hand, every single window I've had the pleasure of looking through over the last handful of decades has been very firmly attached to something else. No propulsion. At all. Ever.

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