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Just my personal opinion, but the reason I got a domain to start with was to not be dependent on a specific provider.

Also, it's is far nicer to be able to simply sign up to a website with company@example.com than go generate a random email. Especially if you are on another device.

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doesn't this lock you in with the domain provider? google domains or whatever you use

You can migrate your domain to a different registrar

Using a custom domain is precisely to prevent lockin that you are getting with many of these alias providers. If you don't own the domain then you can't migrate to a different provider.

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