I've already busted one company (I presume selling) my email address to a cloud provider for them to send me marketing material.
I emailed their privacy officer and didn't even get a reply, but that's OK, if it continues, one sieve rule and I can delete any mail that arrives on that address.
I just hope the spammers don't get so advanced they start forging other web sites addresses, maybe I'll have to move to a hashed and salted version that they can't forge.