I sort of view it this way too, news media is having a collective orgasm over the bonanza of fear porn they have been hyping up for over a month now. Social media has also taken and ran with it, the front page of reddit is plastered with anecdotes, speculation and armchair geopolitical discussions of people trying to rationalize something they don't quite understand.

At the end of the day, Russia isn't this big bad world power that is capable of starting a war on a global scale, they are a declining power that also happens to have a lot of nukes. So realistically the most they can do is limited to what they are doing now, which won't start a world war and will most likely conclude in a way that causes no change to the lives of most people outside of the affected region. On the extremely small chance that they do go nuclear, worrying about it is pointless since it will change society so dramatically that there simply would be no way to prepare for it. Its like how you don't worry about getting hit by a car and becoming a paraplegic in your day to day life.