But obviously people aren't doing this on a massive scale. Despite appliances getting more efficient, energy consumption continues to rise faster than population increases.

I'm trying to mobilize a wartime effort of massive reductions to increase western soft power. If just 2-5% of the buildings currently being heated in the world could have their thermostats effectively off that would change the calculus that pretty much all of Europe is struggling with. It is the exact reason we were slow to cut off SWIFT, and we are still holding back on anything like a proactive oil or gas embargo from our side.

Those options are totally off the table if we cannot rally widespread support for righting Russian aggression, maybe even going further than lighting up buildings with colors and sending money to a out-manned nation that is under siege.