Designing a language consumes you; you never see programming the same way again. Whenever I write C (I'm implementing the interpreter in C), I get annoyed because I have to work around C's warts to do what I want, and that is only happening because I think in my language.
And the design never stops. As mentioned, I've been designing mine since 2011, and I'm only now writing an interpreter after two failed attempts to bootstrap a compiler.
So the author is correct: don't write a programming language unless you are prepared to be marked and scarred for life.