Not sure if Clojure is considered niche, but anyway I do it because it's the most fun programming language for me.
I think Clojure's niche-ness is a hidden strength as well, as the community is so strong and knowledgeable that you get very good help when you need it, from all angles. It's been a pleasure to use Clojure and interact with the community, even though the language is effectively built by one person instead of a committee (which, I think is another one of Clojure's strength [but not so hidden]).