I love how Bloomberg released an article describing the press conference in the past tense half an hour before it started; Amazon hasn't caught up with Apple's secrecy yet.

Amazon is doing the right thing, which wouldn't be that surprising except that every other Android vendor has done the wrong thing. Amazon is presenting a unified, controlled environment to users (which most of them want), provides both content and app delivery services, and is selling tablets cheap enough to as not to compete directly with Apple. It will do well.