Let's say that for your particular niche, you pay on average $1 per click. These are the expected conversion rates to break even, depending on the price of your product.
$1 - 100%
$2 - 50%
$4 - 25%
$8 - 12.5%
$16 - 6.25%
$32 - 3.125%
$64 - 1.563%
$128 - 0.781%
In general, it's far easier to convert 1.5% of your visitors, with a product that costs $64 than it is getting 50% of your visitors to pay $2, 25% to pay $4, or even 12.5% to pay $8.
So in my experience, charging a premium has practical implications when advertising, that go beyond pricing as a quality indicator.
The lifetime value of a new customer must justify the cost of paid acquisition channels, and leave room for profit.