"In reality, process is not my problem. It’s what discussions around new processes often preview within a company. Lack of focus. Peacetime thinking. Complacency."
I recently wrote a small book for small startups called "One on one meetings are underrated; group meetings waste time" and I have gotten a lot of pushback regarding my emphasis on intuition, pragmatism, and favoring direct action over process. And over and over again, people reach out to me with some variation of "So you think the people who run Google are stupid? You think the people who run Apple are stupid? You think all of these brilliant people are actually idiots?" And my defense has been: "No, I just think those companies are large, and my advice is for small startups. Small startups are different."
It should be common sense to say that small startups are different, and need to operate by other rules. But I have noticed, there are some people in the tech industry who seem to think that the way a small startup becomes a huge tech giant is by imitating that huge tech giant exactly, including all of that tech giant's "best practices." But what is "best practice" at a huge company will not work at a small startup. In fact, many of those processes would be fatal, at a small company. They'd cause you to move too slowly, and they'd also cause you to give up the few advantages that you actually have as a small company, such as the ability to trust one another (when the whole team is just 5 people, it is easier to trust one another than when you've a company of 10,000 people).