NO THANKS.
I cannot tell you just how much I hate this kind of bullshit. This is becoming increasingly common. Call me old and grumpy, but I would much prefer to go back 10-20 years. The web was a symbol of freedom, decentralization, and so forth. Now we have major websites that you can count on one hand that makes up the Internet. Along with their fucking shitty, severely restricting or limiting systems.
On the other hand, they might be successful in reducing my Internet consumption. :)