But being known as an honest man is great. I remember reading an article years ago (my search-fu fails me, sorry) about a guy who stopped lying about everything, even little white lies. He did this first as a result of losing a bet, but later found that he really enjoyed the trust people put in his words and decided to keep going. OTOH, if you are known as someone whose word is his bond, that is unfortunately an exploitable vulnerability.
It is not clear to me how you rebuild this norm at a societal level.
since, i have decided to abandon even "white lies" and i find it very freeing. in the long trail i think it makes life a lot simpler, even if situations arise where you feel as though you need to "spare someone's feelings," i've found that they're navigable in a considerate way that doesn't necessitate dishonesty.
Other consequence is assumption that if bad things (sickness, injury, fire, ...) happen, it is punishment for what X had done or not done. This leads to revenge toward other humans for unrelated sicknesses, injuries, fires, ... .