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I bet the 1 on the phone is for "one more thing"; they're going to call up Steve Jobs and talk with him since he can't be there live on stage.

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I imagine Jobs will be there. He'll probably avoid the stage in order to not upstage Tim Cook's first big event but Cook may ask him to come out briefly at the end or they might do a call like you suggest.

They may not, if he looks like the TMZ photos.

Correct me if I'm wrong, but that photo was proven photoshopped within hours: http://conservativepapers.com/wp-content/uploads/2011/08/Ste...

I loathe giving this any more attention but I feel it is important to say that this is in no way a proof.

It’s very easy to look for supposed marks of manipulation and very easy to find many of them – even if nothing was actually manipulated. There are just too many weird artifacts and optical effects, not all of them are marks of manipulation.

What you linked to isn’t a smoking gun in any way. It’s utterly unconvincing.

I read it to mean: only one new phone. I hope you're right, an iPhone 5 and a 4s would be big news.

Definitely "one new (unread notification in) phone", in iOS UX lingo.

It may be that from a media point of view they're not pushing the 4S (if it exists) as new.

You hype the new phone with the big price tag, you mention in passing the cheaper low end model.

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