No-code startup Integromat becomes Make, snatches huge domain | Hacker News Reader

No-code startup Integromat becomes Make, snatches huge domain

make.com

9 pointsgordygordon13 comments

I've heard a lot about Integromat, but in the worst way. Not a fan [1] of services that appear to spam me with adverts or their competitors spamming me with adverts to make them look bad.

On the topic of the name - 'Make', to me as a developery-person sounds like a code system (because of GNU make) or some electronics/hacker type thing ('maker' as in 'makerspace'). But I imagine people who know what GNU make is aren't the target market.

[1]: https://i.imgur.com/PE1dKdd.png

In their defense, they kind of crush the competition. https://www.integromat.com/en/help/integromat-comparison-to-...

I'm curious what a one-word, 4-letter, highly common name like make.com must have cost, and whether the cost is justified. In every startup I've been at, we were never able to get the .com (instead: Heap.io, Airplane.dev).

The founder of RemoteOK.com says they saw a big increase in traffic after getting the .com, but hard for me to know if that was just a natural increase in traction that would have happened anyways for them: https://twitter.com/levelsio/status/1488166336878419975

Solid brand move. “What did you Make today?” or similar sounds much better than “Integromat.”

Seriously? https://make.co/

Had a subscription, thought they had closed up shop based on an email I received long ago.

https://en.wikipedia.org/wiki/Make_(magazine)

> In June 2019, Make magazine's parent company, Maker Media, abruptly shut down the bimonthly magazine due to lack of financial resources. As of June 10, 2019, it was reorganized and had since started publishing new quarterly issues, with volume 70 having shipped in October 2019.

They split off from O’Reilly and formed Maker Media, which shuttered. The assets were purchased and transformed into a non-profit. Make is generic, but as far as branding goes, I’m fairly certain if you’d asked around, most people associate it with the magazine/events/culture.

Most tech people, probably. Most non tech people, probably not.

The term "tech people" seems antiquated in 2022.

“Make” is too general to be distinctive. Say, they have to compete with GNU Make, makerspace, and all the online forums related to general creative hobbies. Quoting “make” would not help your google search.

I've been referring to it as "make.com" and it's worked well for me so far.

This was commented on last month:

https://domaininvesting.com/make-com-appears-to-have-sold/

Snatches? I’m assuming they bought it.

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