1. No ads 2. Free YouTube Music subscription (cancel your Spotify subscription) 3. Download videos and playlists to your device before a flight or other no-service scenario 4. Every time you watch a video, a proportional percentage of your subscription fee goes to that creator, no matter whether they are in a lucrative (i.e., ad-friendly) niche or not. 5. One less browser extension (or mobile app) I need to give permission to track my activity and worry it will be hacked or sold without me realizing it.