At my last job our legal team would have had a cow shipping labels. Our apps are gleaned by blogs looking for scoops on upcoming features.
I once interviewed at a major airline (not United) and at the time they had outsourced their entire app and web to some foreign companies, including any and all oversight. Their app was a POS and they had hired someone to write a new one -- the same company. Now they had no idea why it was so delayed so they wanted to hire someone to embed in the other company to spy on what was going on. Of course I wanted nothing to do with this travesty. This was years ago, no idea what happened.
You'd be amazed at how pathetic mobile development can be even at big companies. Mobile doesn't have to be hard, but if management tries hard enough, can make crap at scale.