I think it is because linear regression is not science fiction enough even if that is the best that can be done on the data. We didn't hire this AI guy to do simple regressions!
I mean, you can call it optimization with a specially chosen sparse function if you like.
Could the Data/ML team have done something cool and likely complex to show clearer patterns and maybe get something in place to continually refine that data? Probably. Would it have saved more money for the company eventually? Unknown. Would it have cost substantially more money to design and implement? Pretty sure.
As I keep saying to people, sometimes the best model is a well chosen graph.